Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the Ex- PM's Audition for the Maga Movement

The former UK leader, launched the inaugural episode of her YouTube show with a pledge to expose "the evil-doers" striving to weaken Western democracies. She stated she would reveal how an "global web of progressives work to weaken popular rule and the public's choice."

"We will examine the political movement of Donald Trump and observe how this can be accomplished in Britain," Truss declared. "Our guests will include the leading lights of the Make America Great Again campaign."

In advance of the program's debut, there was a notably ardent backer. "This represents the dawn of a kind of revolution," remarked the controversial US journalist. His Just the News will host the former prime minister's new broadcasts.

Forging Alliances in the Maga-Verse

UK-based allies, such as a advisor linked to Reform UK, played a role in her establish the Liz Truss Show. Its staging is professional, though simple. The show has attracted 10,000 subscribers in her debut week and her premiere garnered 67,000 views during that week.

It is a humble beginning, but in partnering with Solomon, Truss is being entering a established political media sphere producing and amplifying pro-Trump narratives. Central preoccupations involve alleged censorship by the traditional news outlets and a aim to remove a conspiratorial 'deep state' – a force that Truss blames for the abrupt termination of her short and troubled leadership.

"The platform is not widely recognized beyond the pro-Trump media sphere, but it does have influence there, largely because of John Solomon, who offers opinions on pro-Trump shows like the program hosted by Steve Bannon and has even spoken with Trump," noted Alex Hinton, who has analyzed the Trumpist political wave.

A Controversial Partner

The former PM's foray to import the pro-Trump media model to the United Kingdom has drawn her nearer to divisive personalities such as John Solomon.

He set up the platform in the wake of criticism after he was accused of pushing misleading narratives about Joe Biden's anticorruption effort in the Eastern European nation, as well as controversial stories about one-time diplomat to that country.

His claims were repeated across the pro-Trump media, with the journalist appearing as a common interviewee on the prominent Fox News show. Trump himself promoted his stories.

He wrote the reports about Ukraine in a set of articles for the outlet the Hill, where he was moved to a columnist role when staffers raised concerns regarding his reporting. These reports were pivotal in Trump's demand for the Ukrainians to look into the Bidens in 2019. This pressure led to impeachment proceedings against the president. The US Senate later found not guilty the then-president.

Weeks after Solomon left the newspaper in late 2019, the outlet announced it was carrying out a assessment of his reporting relating to the Ukraine issue. It found Solomon had relied on untrustworthy contacts and noted he "did not disclose key facts about main Ukrainian informants, such as the fact that they had been charged or were the subject of inquiries."

Becoming Part of the Sphere

Solomon's own broadcast spots are a example of the right-wing media network Truss is entering. Solomon mentioned his backing of her new show on a show he co-hosts on the right-wing channel, a political media platform that is where you find the conservative firebrand Steve Bannon and on which Tucker Carlson also appears. The ex-PM has already interviewed Steve Bannon on an early episode.

Through her association with Solomon and Just the News, Truss has become a minor player in a much wider network of pro-Trump platforms that frequently share and promote one another's material.

Solomon's own programs have repeatedly hosted individuals such as Mike Benz, a political voice whose disparagement of the US Agency for International Development was referenced by the tech billionaire as reasoning behind dismantling the government body.

A Cross-Border Foray

While her awkward delivery and career difficulties have drawn derision in Britain, some US observers do not dismiss her efforts to rebrand as a British branch of the Make America Great Again press.

"One must regard individuals such as her seriously, although you may not want to interpret them word-for-word," commented a Democratic strategist, who worked in the Biden White House.

"It was evident how in 2024 President Trump utilized that alternative press to get his message out. Certainly that ecosystem exports and influences conversation overseas. It looks quite apparent to me that the environment in the UK are akin to what permitted this non-mainstream media network to prosper here."

Professor Alan Finlayson, said the internet-based conservative network was already making its presence felt in the UK.

"Online platforms knows no borders," he said. "There's a kind environment within which stuff flows – on occasion taking an extreme form and sometimes less so – but which is interlinked."

The academic said the growth of the digital conservative movement in the United Kingdom lately meant the "possibility to have a growing impact is substantial."

Cross-Atlantic Aspirations

"The former PM and the Reform UK leader not long ago were featured at the the major conservative conference, where I observed they echoed Maga talking points ahead of the {king of Maga|

Linda Warren
Linda Warren

A London-based design journalist with over a decade of experience covering modern aesthetics and sustainable living trends.

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